04 · GTM, sales & partnerships
You sell trust to a skeptical buyer: QME physicians, attorneys, and MSPs who’ve been burned by clinical AI products that degraded under volume. The Clarity voice is confrontational, second-person — name the cost of the status quo before the solution.
Prompt iteration example
Section titled “Prompt iteration example”Use case: Pilot → renewal ROI story.
A pilot is wrapping and you need the renewal narrative. You paste the pilot metrics into the Clarity GTM Project and type:
Using this pilot data, write the ROI story for renewal: time saved, error/rework reduction, and the one number the buyer will repeat to their boss. No inflated claims — only what the data supports.
Good draft, but it buries the lead. You type:
Lead with the one number. First sentence, no warm-up. Then two short proof paragraphs.
Now you need it in three formats:
Turn this into: (1) a 120-word renewal email to the practice manager, (2) a one-slide summary outline, (3) three LinkedIn-ready sentences for the case study. Keep the Clarity voice.
Example use cases
Section titled “Example use cases”Marketing / content
Section titled “Marketing / content”Use case: Landing page section copy.
Write [section] copy in the Clarity voice: confrontational, second-person. Short sentences. Name the cost of the status quo before the solution. Design context: minimal, heavy whitespace — copy must survive it. Target: [QME physician / attorney / MSP].
Use case: Objection handling.
List the 10 most likely objections a [buyer type] will raise about deploying Clarity, given they’ve seen competing clinical AI products fail from data stagnancy, storage exhaustion, and performance degradation. For each: the honest answer, and the architectural mechanism that backs it.
Partnerships
Section titled “Partnerships”Use case: MSP partner one-pager.
Draft an MSP partner one-pager: what the à la carte agent model means for their deployment burden, what the vendor-pack model gives them, and the three questions they should ask any clinical AI vendor — questions we answer well and competitors don’t.